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Tuesday 3 April 2012

Making Chemistry With Dentyne Ice



Before you read this, please take 33 seconds from your day to watch the video posted above. I don't know about other people, but I personally find this commercial very offensive.
First of all, I'd like to point out that this commercial is supposed to be advertising gum, but in the commercial, it portrays a girl. This girl seems to be looking for her perfect match, and where does she go to do this? A club, in the middle of the night! Before she even gets inside, she is scoping out guys, showing their personal traits from what she observes in the 3 seconds she looks at them. Of course, this is how one finds true love, right?
Not only does she find her "Mr. Right", but she completely ignores this guy, who just so happens to be the one for her, and goes for "Mr. Right Now" implying that she is a complete and utter slut, who would rather flaunt herself in front of a guy who she will probably only be with for one night.
Now let me ask you this question: If you wanted to impress a guy, would your first thought be to pop a piece of gum in to your mouth? And if you were a guy, would that be what you would want to see from a girl trying to impress you? My guess is probaby not.
This commercial, which is supposed to be advertising their brand of gum, switches what gum should be –giving one fresh breath or something to chew on- to, what other than, sex. Because it seems that all marketing companies think everyone wants to see sexual advertisements for gum on their television every day. 

1 comment:

  1. Nice one, Staci. Very insightful, keep up the good work!

    ReplyDelete